In accordance with the ISO
We do not buy via the home page - many online store owners forget that the store's home page is a purely image card, it is rather prepared for people who already know the store's brand and domain and enter it directly by entering its domain. People coming from organic results will usually start interacting with the website from category or product pages. The most capacious keyword - I would suggest that the home page be optimized based on the most capacious keyword possible, eg online pet store, online music store, online women's underwear store.
In this way, we inform the search engine boot about the category of the website, indicate its type - online store, and do not limit the possibilities of category optimization. Description of the home page - home pages of online stores are often a collection of best-selling products, new products, and recommended photo retouching products. Very, very often, we forget to include a description of our store on the home page. The description allows us to saturate the home page with the selected keyword and its variations. It is worth mentioning at this point that we very often forget about optimizing the store's home page.
We believe that the presentation of the assortment, categories, photos and graphics sufficiently indicates to the recipient which store he is dealing with. Unfortunately, the search engine system cannot yet recognize such information, so it must be presented to it as directly and transparently as possible. An interesting practice is also to move away from the main page in the form of a list of products and categories to a business page containing only a few products and, instead, containing links to texts on the blog, information about the complaint/return procedure, and industry news. |
