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Now that’s efficiency. 13. Reachdesk B2B Landing Page: ReachdeskImage courtesy of Reachdesk. (Click image to see the full page.) Best practice to steal: Put your high-value content front-and-center We like to stay impartial, but Reachdesk is pretty darn cool. They’re all about data-driven gifting to create deeper connections in marketing, plus they’re committed to creating a future of gifting with zero waste. But what makes us even bigger fans is how simply yet effectively they’re demonstrating one of the golden rules of high-converting B2B landing pages: creating high-value content so engaging and well-targeted that it makes your audience wanna click your CTA ASAP.

Even though the guide is all about Denmark WhatsApp Number Data  direct mail (something you wouldn’t guess today’s marketers are thinking much about), Reachdesk draws in the right crowd by talking about the comeback of event marketing and how gifting can make ‘em more impactful. We’re more than intrigued. 14. Zoho Landing page example from Zoho. . Best practice to steal: Use landing pages to target your competitors When evaluating B2B tools, business leaders rarely make a purchase based on the first landing page they see.



This is a business investment, so most folks want to do their due diligence and research all possible options before making a final decision. That’s why—for better or worse—competitor landing pages have become a thing. The idea is that you can bid on a competitor keyword or brand name using Google Ads, and create a landing page that directly compares your product or service to the one visitors are actually searching for. This page from Zoho comes up when you search for “Mailchimp alternatives,” for example.