Several filters available

Create an audience funnel to run targeted advertising campaigns and maximize customer acquisition. Step #: Further narrow down a saved audience To create a particularly targeted custom audience, you can further restrict a saved target group to refine it. Find a saved audience and then include or exclude additional interests. Open Ads Manager and select “Audiences.” pasted image Now you need to create a new target group. It's best to call this target group "Funnel - Phase ", or something similar, so that you can find them more quickly later. pasted image Now enter the demographics of your typical customers.

Narrow down your target group a little and this will help later when selecting interests. pasted image If your target group consists predominantly of women, you are not allowed to click “All” here, because philippines photo editor in this case you would also be targeting users who are not interested in your product at all. Then your conversion rate will be much worse. The key to success is describing your ideal customer. Once you have entered all the demographic characteristics and selected the location of your target group, let's get down to business. In the next step you have to include or exclude certain groups of people.

       

pasted image How does this work? There are  here that you can use to limit your target group. You can exclude or include groups of people, interests, and even people with a certain household income. If you narrow down your target group based solely on demographic characteristics, it will be far too large. Stating one or two other interests is often not enough. In order to find the right filters, you first have to analyze your typical customers. For example, if you run a marketing agency or sell CRM software, you could enter one of your competitors as a filter option. pasted image With this strategy you can poach the other company's customers. Now you need to specify a few specific.