They may not be your target audience

After all when you purchase a third-party email list from a data broker you are actually getting the names and addresses of the people on the list. By acquiring a purchased email list you may feel like you are immediately increasing the size of your email list and success is just around the corner. In fact this is a very bad idea and could get you into legal trouble. This is because the people you're emailing are unlikely to opt into such a list. Even worse is that the email address you end up purchasing from may turn out to be invalid, resulting in poor email deliverability and serious bounces as the email service provider rejects the email as spam. mail. Yes you now have a large email list to which you send your marketing campaigns but most of your recipients may not know who you are or why you are sending them a message because they have not subscribed to your emails and do not expect Receive your email from them.

This will only turn potential customers against you and lead to a lot of unsubscriptions not that they ever subscribed in the first place. There could then be potential legal implications if you email hundreds or even thousands of people without your permission to send them marketing messages. This violates various local laws including US laws and European laws. The truth is that buying third-party email lists doesn’t work. If you send unsolicited emails Email Marketing List you are likely to receive spam complaints and your brand could be severely damaged. Sending spam can be a death sentence for a business and you're unlikely to see a return on your investment.


How to Work with a Third Party to Rent an Email List While buying a third-party list is not a good idea, email list rental can be an effective way to reach more people in a short period of time. Some of the benefits of email rentals include great value for money You can reach a variety of new audiences You can get results quickly Price is the first indicator that they are more likely to work. According to 2016 research, email list rental costs based on the nature of the email include up to 10,000 recipients. The average email list rental cost is  per impression for consumer lists and 6 per impression for business lists. These prices are relatively cost-effective compared to other direct marketing avenues such as direct mail or telemarketing.