This programming also depends on your customers

You should also identify the most appropriate days and times for posts.  and what you sell. Tuesdays, Wednesdays and Thursdays are more suitable for B2B, in the morning and at the end of the day. In B2B, consumers tend to go about their personal activities on weekends, and it is more the days of the week, until Saturday morning, that hold the rope to be visible and obtain commitment.

Link all social accounts to your website : this may Phone Number Data seem obvious, but it often happens that you find a Facebook or Instagram icon on a company's website that does not lead to any links. Conversely, of course indicate the link to your site in your description. To go further in your SMO strategy, do not hesitate to use a tool like Linktree to compile several links into one.



You will be able to link your social network account to your homepage, to videos, to your white papers and other inbound marketing content, as well as to your recent articles. In B2B, produce content on social networks that provides real added value for the Internet user and avoid self-promotion. To do this, prioritize an inbound marketing strategy by sharing links on your social networks to landing pages for registering for a webinar, downloading a white paper, listening to a podcast, etc.