Understand the concepts of B2B sales and B2B marketing and learn why the two

If selling is the action of transferring ownership of something that has value, through a pre-stipulated payment, and marketing is the study of the market, generating relationships with potential customers, which one should you choose: B2B marketing or B2B sales?

The concept of B2B marketing and sales (companies that sell to companies) is similar to B2C (companies that sell to consumers), but has a strat Chinese Overseas Asia Number Data egy more focused on the customer/company relationship.

The combination of B2B marketing and sales helps to improve the performance of your business, increasing the barrier to entry for competitors and the sales flow, in addition to helping to build customer loyalty.

But what does each of these areas do?

B2B Marketing or B2B Sales: what is it?
B2B marketing or B2B sales: the ideal model for companies!
B2B marketing or B2B sales: what is it?
Many have doubts about this topic, and wonder which of these two areas they should prioritize, marketing or B2B sales.

Firstly, it is necessary to understand what each one does.

Marketing carries out market research to be able to create the most effective strategies for the sales area, which is responsible for execution.

Furthermore, sales and its data inform marketing where the problem is and what the objective should be.

In short, marketing uses several techniques, such as:

Market segmentation – Helps you better understand your customer’s demographic, geographic, psychographic and behavioral characteristics;
CRM – Customer relationship techniques increase the chances of conversion and loyalty;
Inbound Marketing – It is a technique to arouse the interest of the lead and monitor which purchasing phase they are at.
As previously stated, the sales department receives these leads and its role is to convert them.

Planning can often be great and attract leads to your company, but if the sales area is not well prepared, the concept of value created and possible conversion can be lost in an unwanted purchasing experience.

To avoid errors and maximize conversion, techniques such as:

Rapport
It is a psychological technique to create empathy with the consumer.



It is based on customer behavior to generate a more comfortable relationship, facilitating conversion.

Offer objection
It consists of 3 steps that intelligently “counter” the customer’s objection and convert it into a possible sale.

Offer differentiation
It is based on understanding the customer's needs, making them aware that your product or service can be the solution and showing why it is the best option.

Everything is expensive when you don't see the value.

This technique is intended to increase credibility and better perception of your company.