Trying to target several segments

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See free classes! 11. Not focusing on a specific niche is one  Cambodia Phone Number Data of the most typical mistakes when starting out . This makes your business idea very complicated. Focus is essential. You must target a very specific niche with a very specific proposition and begin to validate that. If from the beginning you target many customer segments, you are really complicating your life, because it is as if you are validating many business ideas at the same time.




You must also adapt all messages to each buyer persona. Do not locate the entire strategy in a single niche 12. Not knowing how to communicate your ideas Imagine creating a website and not fully understanding what you offer. It is impossible for sales to grow. And in the end, selling means convincing and if your messages fail to capture the attention of your audience you will hardly succeed. Copywriting has become essential for any business .