Increasing the number of visitors is essential

Let's repeatedly verify the effectiveness while operating it and aim for a more effective page. Below are some key points. Method 1. Increase access by increasing inflow routes for landing pages to be effective. The common method is to obtain ads from listing ads that appear at the top of search results, but you should also increase other traffic channels. For example, costs can be kept low if traffic comes from SNS such as Twitter and Facebook.

If you add a two-dimensional code (QR code) to your product pamphlets, flyers, etc., you can expect an inflow from paper media. Also, if you link appropriately from pages on SEO-friendly sites, you Phone Number List may be able to increase traffic while keeping advertising costs down. Even if your landing page is not strong in SEO, you can expand the inflow route by doing this type of collaboration. Method 2. Analyze/improve and optimize based on data (LPO) Source: User heat After publishing your landing page, be sure to collect data and analyze/improve it.




The process of improving landing pages and optimizing them for users is called "LPO (Landing Page Optimization)." For example, tools like heatmaps can help you understand which parts of your landing page are attracting attention. Check whether the parts that use attractive copy and images are attracting attention, and whether they are getting the reaction you were aiming for.