Ideas After gathering the needed information about your target
There are a lot of tools that can help you with this process, such as SE Ranking’s Keyword Research Tool. SE Ranking can tell you how much monthly search volume a certain keyword has. This helps a ton in allowing you to lock in the keywords you will center your SEO copywriting efforts around.
There are four types of search intent in SEO: Informational – to get information (who, what, when, where, why, and how) Transactional – to purchase a product/service (e-commerce) Commercial – to CY Lists buy in the near future (reviews/comparisons) Navigational – to go to a specific website (brand names) Tip: The best way to know the ‘search intent’ of a keyword is to search it on Google and see what type of content or suggestions shows on the search results page.
As an SEO copywriter, your main goal is to give solutions or answers to users searching on the web, that’s why your content should be suited to the intent of your keywords. So that whenever users search for it, you will be seen as the most value-giving website and crush the rankings in the search engine results page (SERPs.) Failure in Organizing your audience and keywords, it is now time to write. In SEO copywriting, the flow of your content is very important. Bored readers are not good for you. |