The next step is to analyze publicly available research and trends. All you need to know what exactly to look for is an open mind. The internet is full of statistics and trends. One of my favorite studies, which I often return to and which helps discover consumer insight, is a universal segmentation called C Cross Cultural Consumer Classification. It distinguishes coherent consumer groups those who have resigned constitute approx. the market in Poland, struggling approx.,
The national average approx., aspiring approx., successful Europe Cell Phone Number List people approx., those looking for approx., reformers approx. resigned feel unnecessary. Their earnings only allow them to meet their basic needs. They have no funds for their development. They seek solace in the good old days and their goal is to survive. Communication should be literal, uncomplicated, supported by expert opinion and a longstanding tradition on the market.
They expect a sense of certainty, security and universal values that require Resigned people differ in their willingness to change their lives. However, the actions they take in this direction are irrational, e.g. loans, credits, gambling competitions. Unable to cope with reality, they fall into addictions and conflicts with the law. Therefore, the language of communication addressed to this group should be simple, sometimes even primitive, and suggestive. Subtlety wont work here. |
