標題: Drinks for the Home and Soft Drinks [打印本頁] 作者: shovo0032 時間: 2024-3-12 16:14 標題: Drinks for the Home and Soft Drinks
Us Are in Different Industries From a Competitive Standpoint. One Does Not Compete Directly With the Other as Their Focus is Likely to Be on Their Own Geographic Markets. There Are Two Main Factors in Deciding Industry Boundaries Scope of the Products or Services Geographical Boundaries. Does Competition Take Place Globally or is It Regional You Can Use the Five Forces to Help Determine the Industry Boundaries. If the Industry Structure is the Same I.e. Same Buyers Same Suppliers Barriers to Entry and So on Then Treat It as the Same Industry. If the Industry Forces Are Different Then Treat It as a Separate Industry for the.
Purposes of This Analysis. Are Soft for Corporate Buyers Such as Mcdonalds the Same Industry for the Purposes of Analysis Possibly Not. Soft Drinks to Consumers Are Heavily Italy Telegram Number Data Marketed on Bc Channels and Packaged in Small Individual Containers. Distribution Needs to Be Very Wide to Get Each of These Small Containers Physically Close to the Consumers. Into Vending Machines for Example. Sales of Soft Drinks to Corporate Buyers However Are Likely to Occur via Bb Channels Where Purchasing is Done Strategically and Delivery is in the Form of Bulk Syrup. The Forces Are Quite Different Even.
Though Product is Exactly the Same. Barrier to Entry When the Barrier to Entry is Low Incumbents Must Hold Down Their Prices or Boost Investment to Deter New Entrants. The Way to Counter a Low Barrier to Entry Force is Attempt to Raise It. Anyone Can Make a Burger and Anyone Can Get Into the Burger Making Business but Few Could Compete With Mcdonalds. Mcdonalds Counter the Low Barrier to Entry Force by Buying Up Wellpositioned Locations Operating at Significant Scale to Keep Prices Low and Investing Heavily in Brand Awareness. This Raises the Barrier to Entry for Anyone Trying to Offer Something Similar to Mcdonalds.
