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Stage 1: Preparing for the deal Before a conversation with a potential client, the manager is faced with the task of planning a future contact and, more importantly, his own goals and actions. To do this, you need to answer the following questions: What is the purpose of the meeting and what result can be considered successful; What result will be acceptable for the company, what discounts, bonuses and other concessions can be offered to the client to achieve the result; What actions to take if the result is not achieved.
In addition to setting a goal, it is necessary to collect the data necessary for the conversation: Study the potential client; Collect up-to-date information from your side of the photo editor transaction (availability of goods, assortment, delivery times, current promotions). Preparing for a deal Preparing for a deal Stage 2: Gaining Attention The key to a successful closing of the transaction will be making contact with the client. The main mistake of most sellers is to strictly follow the established conversation algorithms.
As a result, the potential buyer feels false and refuses the deal. An effective way to get in touch, which can also be used in an auto sales funnel , is tripwire or a bait product. The bottom line is that the buyer is offered to buy some product for a small price that will be useful to him. Thus, a website or landing page visitor is immediately converted into a buyer. To achieve the effect tripwire must meet the following requirements: Help the client, but only partially cover the need. Otherwise, it will not move further down the sales funnel. |
